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early on things looked promising, the bliss living brand caught on with some of the retailers. but the profits didn t follow. i did everything like i did for candles, from design to sampling and seeing the customers in the trade shows. our volume has always been a problem. it was a different industry. and mei didn t anticipate the profit mor begins were different. if you are at certain scale, you are just about to break even. or you re not even able to make a profit. mei new the brand was popular so she focused on changing production. that s when she went to see alana of new york based jewel branding and licensing. mei approached her with a new strategy. she not only wanted to find licensing partners for her bedding business but wanted to expand the brand to other products. we represent designers and design based brands to extend
back then she was just starting out with bedding. and she told me she saw entering a whole new market as extremely risky. early on things looked promising. the bliss living brand caught on with some of the big retailers. but the profits didn t follow. i did everything like i did for candles from design to sampling seeing the customers. but our volume has always been a problem. it was a different industry. and mei didn t anticipate that the profit margins were also different. if you re at certain skill, yourself just about to break even or not make a profit. mei knew the brand was popular so she focused on changing production. so she went to see a jewel branding and licensing. mei approached alana with a new strategy. she not only wanted to find licensing partners for her bedding business, but she wanted to expand to other household products as well. we are a licensing agency.
msnbc live. thank you for your time. tamron hall is up next. i ll see you tomorrow. chinese immigrant started out two decades ago making candles in her garage. her company list living home has been amping up steadily. now thanks to her licensing partners she s hoping to become a household name. for more, watch your business sunday mornings at 7:30 on msnbc. our cosmetics line was a hit. the orders were rushing in. i could feel our deadlines racing towards us. we didn t need a loan. we needed short-term funding fast. building 18 homes in 4 ½ months? that was a leap. but i knew i could rely on american express to help me buy those building materials. amex helped me buy the inventory i needed. our amex helped us fill the orders. just like that. another step on the journey. will you be ready when growth presents itself?
respondeded to a different kind of recruiting, 9/11. an american citizen, he joined the american army to show that not all muslims are fanatics. he was killed in iraq in 2007 by an ied just 20 years old. mr. trump cannot exclude him from america. he has a permanent home here in section 60 at arlington national cemetery. and that does it for this hour of msnbc live. i m tom rtamran hall. up next, andrea mitchell reports. it s time for the your business entrepreneur of the week. machi is a chinese immigrant who started out two decades ago making candles in her garage. her company has been amped up steadily. now thanks to her licensing partners, she s hoping to become a household name. for more, watch your business sunday mornings at 7:30 on msnbc. brought to you by american express open. visit openforum.com for ideas to
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