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What we do is represent designers and design-based brands. to extend their brands, their trademarks, their design elements into a whole variety of consumer products. alana introduced mei to hugh. his company could produce big quantities at profitable price points. that way bliss living really focuses on the creative and the design area and eleri does the execution side of it. we wanted to be encompassing everything you want for a home from maybe one day bath and body product, bathroom accessorieacc to paint, carpet. and that means finding licensing partners in each of these categories who can source the supplies and navigate the industry requirements. i wouldn t know where to start. and i wouldn t know what the nuances of that business is. mei made some big changes to her company. now she focuses on licensing. ....
Help her build it. it is a very different kind of structure with what could be very different kinds of rewards. this is hype-risk poker. how do i make sure that the 29 beds in this room are going to capture the attention of the broader set of retailers? hugh rovet is the ceo of eleri home styles. they re one of the top home furnishing manufacturers. how do we make sure to catch lightning in a bottle. my passion really is to bring the newness in the design front and being able to connect that with consumers. maishi is the owner of bliss living home. this year hugh licensed her designs hoping they will spark some of that lightning. what else i love is you have these birds here beautifully. ....
And that has meant restructuring the company. we don t need sales team. we don t need design team. we don t need product team. we don t need sourcing and quality control, distribution, e-commerce. as promising as this new direction seems, alana warns it comes with its own special risks. one of the hardest things we find with a licensed store, you need to trust. i think that s one of the hardest things to do. mei must trust me that we ll be able to execute the shipping fulfilling of her product. and i pay her a fee for that privilege. the new licensing model gives the bulk of the profits to manufacturers like hugh. while mei only gets a fee. however as the licensed owner, she can rework them into additional products. each one getting additional license fees. we want to hit home textiles. we want to hit rugs. ....