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“ Striking distance really gives you a sense of . . . the current visibility of our site,” Brett Snyder said during his session on configuring SEO measurement tools and identifying issues to resolve, “Rather than just looking at a ranking or traffic report, this is one of the areas where we can start looking at these things together.” I loved this because identifying small opportunities can eventually mean big gains overall. “As a paid search marketer, you should know which competitors are always bidding on your terms, which competitors outbid you in each campaign, and which competitors have a better message/offer than you do,” Tamara Westman from Bounteous told us. She keeps these data points at the forefront of her mind to ensure she can answer client questions about competition at any time. ....
How to use schema markup to make an impression in search Every business is unique in its own way and schema markup can help convey that in Google search. Martha van Berkel on January 11, 2021 at 8:00 am More Schema markup aka structured data is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent. When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the search engine result pages, helping you engage your audience and yield clicks! In this article I’ll cover the ways you can leverage schema markup within the Enterprise to stand out in search and gain insights. ....