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With the Continental Division dead, a cost-weary and (newly) publicly traded Ford Motor Company headed into the 1958 model year determined to unveil a solid luxury car showing against its primary rival, Cadillac. However, the "Continental Mark III by Lincoln" was a Continental in name only: It wore the same metal and was produced at the same new factory, Wixom Assembly, as the rest of Lincoln models (Capri, Premiere) that year.Brass at Ford hoped the Continental name on the Mark III would make customers believe it was something special, like the Cadillac Eldorado with which it competed. As mentioned last time, aside from its Continental name, the Mark III for 1958 used One Simple Trick to lure buyers into its leather seats: a Breezeway window. First up today, pricing problems. ....
We pick up our coverage on the Lincoln Mark series cars once more today. Management of the Continental Division knew the singular, hand-assembled model was not enough to keep the company going. They needed to save and make more money, and fast. ....
The Lancaster roared into the skies in 1942, breaking down Nazi defences and morale with devastating bombing raids. Here, those that flew it remember an. ....