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Lincoln Continental Mark III Archives - The Truth About Cars thetruthaboutcars.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thetruthaboutcars.com Daily Mail and Mail on Sunday newspapers.
The Continental Division was in a very difficult place when it designed an all-new Mark III as the (sedan only) replacement for the slow-selling and super expensive Continental Mark II coupe. As we learned last time, shortly after the Mark II went on sale the Continental Division was already on its last legs. It continued to lose money hand over foot after Ford's huge initial investment, and was doomed to a quick closure.And so it was the 1956 and 1957 Mark IIs became the only Continental Division product, and the only Marks that were hand-assembled in a factory built especially for Continental. After Continental's closure, Ford's new VP of passenger vehicles Lewis Crusoe quickly dismantled the division and integrated its employees into Lincoln. The Continental factory became the Edsel factory, and the three extant Mark III prototypes became a burden. ....
We pick up our coverage on the Lincoln Mark series cars once more today. Management of the Continental Division knew the singular, hand-assembled model was not enough to keep the company going. They needed to save and make more money, and fast. ....