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Medicare Advantage Ads Should Look Different This Year

KFF examines past predatory ads as new CMS regulation goes into effect ....

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As Medicare Enrollment Approaches, So Do Misleading Ads

Older adults can be confused by celebrity ads for Medicare Advantage and other private plans. Learn more about enrollment and misleading Medicare ads. ....

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Sept. 20 Event: Marketing Medicare - How Health Insurers and Brokers Use TV Ads to Attract Enrollees

Please join KFF for a discussion about Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, we’ll release a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/event/marketing-medicare-how-health-insurers-and-brokers-use-tv-ads-to-attract-enrollees/" class="see-more light-beige no-float inline-readmore">More</a></p> ....

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Insurers insist RADV rule, MA payment changes would result in cuts

Insurers have been pushing back against a Medicare Advance Notice on payment rates and a Risk Adjustment Data Validation (RADV) final rule they say will affect consumers and taxpayers. With an eye toward improving program integrity, the Risk Adjustment Data Validation (RADV) rule modifies how CMS calculates what a plan has to pay back to the federal government when risk ....

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How Insurers Exploited Medicare Advantage for Billions: 'The Cash Monster Was Insatiable'

By next year, half of Medicare beneficiaries will have a private Medicare Advantage plan. Most large insurers in the program have been accused in court of fraud. ....

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