On April 9, three groups sent a letter to the Centers for Medicare and Medicaid Services, requesting that CMS use alleged statutory authority to allow companies to make and sell generic versions of prostate cancer drug, Xtandi®.
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Every Medicare open enrollment season, health insurers, brokers and other third parties use a blitz of TV ads to attract enrollees to Medicare Advantage plans from among the 65 million people with Medicare. We watched more than a thousand ads and conducted focus groups to better understand the marketing effort and its impact on beneficiaries.<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/marketing-medicare/" class="see-more light-beige no-float inline-readmore">More</a></p>
Please join KFF for a discussion about Medicare marketing practices in advance of the open enrollment period, which begins Oct. 15. As part of the event, we’ll release a new analysis of television ads that aired during last year’s open enrollment season and share insights from focus groups with enrollees about their perceptions of the<span class="readmore-ellipsis">…</span><a href="https://www.kff.org/medicare/event/marketing-medicare-how-health-insurers-and-brokers-use-tv-ads-to-attract-enrollees/" class="see-more light-beige no-float inline-readmore">More</a></p>
As administrator of the CMS, Chiquita Brooks-LaSure oversees the health care programs Medicare and Medicaid. Read her vision for the future of Medicare.