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Key Takeaways From Variety Entertainment Marketing Summit 2024

Key takeaways from Variety's Entertainment Marketing Summit, presented by Deloitte, which brought together more than 600 marketing professionals, creators and influencers. ....

Los Angeles , United States , Jay Tucker , Paris Hilton , Marybeth Strobel , Mainak Mazumdar , Patrick Mahomes , Bruce Gersh , Gigi Guerra , Dustin Sandoval , Tyler Bahl , Patrick Cole , Pia Barlow , Domenic Dimeglio , Andrew Wallenstein , Adam Bergman , Karen Kovacs , Travis Kelce , Lisa Mcknight , Molly Sims , Robyn Malcomb , Dennis Ortiz , Beverly Hilton , Alex Angeledes , Fox Corp , Entertainment Marketing Summit ,

Variety's Entertainment & Technology Summit 2023 Biggest Takeaways

Executives in the industry came together to cultivate conversations about the growth of technology and its impact on TV, gaming and digital media. ....

Skaare Eriksen , Mike Delaet , Lena Dunham , Heidi Chung , Mainak Mazumdar , Travis Sampson , Mike Verdu , Agnes Chu , Angela Courtin , Chris Mattmann , Vin Dieseland Polly , Richelle Parham , Tia White , Russell Wallach , Todd Lichten , Julie Mcnamara , David Lawenda , Nick Viall , Madeline Baldi , Ynon Kreiz , Alessandra Torre , Tom Henry , Michael Schneider , Andrew Wallenstein , Amy Mcdevitt , Emily King ,

Fox hires Nielsen exec to lead new data-driven sales strategy

Fox hires Nielsen exec to lead new data-driven sales strategy
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Mainak Mazumdar , Marianne Gambelli , Fox Sports , Fox News , Fox Entertainment ,

Nielsen and Experian expand agreement to enhance identity demographics

Nielsen and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. ....

United States , Mainak Mazumdar , Aimee Irwin , Experian Marketing Services , Nielsen Identity System , Audience Measurement , Nielsen Digital Ad Ratings , Identity System , Chief Data , Research Officer , Senior Vice President , Experian Marketing ,

Nielsen, Experian expand agreement to enhance identity demographics

Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across ....

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