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Every 28 days as we prepare this here series of missives, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts from XTRENDS – always look for an angle. Sometimes these spawn furiously from our id. Other times we trust in GOOGLE. So, when we typed in “APRIL is … ” the first suggestion was “ … the cruelest month.” That made little sense as APRIL has never been known to be menacing or spiteful in any way. It’s a month . ....
The month of MARCH conjures up so many passages. It’s the month of madness, it comes in like a lion yet somehow morphs into a lamb, and it features the return of everyone’s favorite talking point – daylight saving time! However, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cahoots with the math mavens from XTRENDS – have a much narrower focus. We were pleasantly surprised to see that all 28 days of the survey fell within the boundaries of its . ....
The 28-day survey period colloquially known as FEBRUARY began innocently enough on the 3rd of the month and concluded with a flourish on MARCH 2nd. We had the big game we cannot call by its name, the further loosening of COVID-19 restrictions, pain at the pump, and the beginning of a horrific and brutal war in UKRAINE. There was a lot to unpack here. However, the job assigned to The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the number-crunching gurus from XTRENDS – . ....
The JANUARY survey – which began on JANUARY 6th and concluded on FEBRUARY 2nd – is kind of like the zombie apocalypse but in reverse. For the previous three surveys, mindless radio listeners were roaming the audio landscape in search of the intoxicating sounds of BURL IVES and his evil minions. AQH and cume migrated from their normally safe havens and congregated at outlets they usually do not patronize. Then, almost as if by magic, they return to their senses and – usually . ....
On the third book of CHRISTMAS my true love gave to me…well, we can be reasonably sure it wasn’t three French hens, whatever those are. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the poultry experts, among other things, from XTRENDS – bring you the HOLIDAY survey. A gleeful romp that began on DECEMBER 9th and reached its demise on JANUARY 5th. If we’re doing our math correctly – and we better be – this means that of the 28 days of . ....