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We were sitting around The Ratings Experts ranch at RESEARCH DIRECTOR, INC. when we had a sudden epiphany. JUNE is the third month in a row that can also be used as a person’s name. It is not a common name but is a legitimate one, nonetheless. So we put on our thinking beanies and tried to think of famous JUNEs. It appears that even with GOOGLE’s assistance, we could only come up with two that had any relevance to radio: JUNE CARTER CASH (of course) and JUNE POINTER (yes, of . ....
Our long day’s journey into night has finally brought us to the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the magical elves from XTRENDS – are here with visions of sugar plums and the stench of pine needles. This is the book that upends everything. Every single stinkin’ market will have at least one station that sold its soul to the evil BURL IVES (Fun aside, if it wasn’t for holiday music, would anyone still know who that guy . ....
The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were normal radio stuff. However, once Week 4 rolled around, we had the dreaded return of BURL IVES and his minions. Was this enough to gum up the works? Rest assured, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the elves . ....
JUNE is busting out all over and The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – are busting our collective keisters to bring you the latest in breaking ratings news. Thanks to an inconvenient federal holiday, all the data has been delayed by a day, which only heightens your anticipation (or trepidation). We will attempt to give you the facts possible mixed in with a snappy retort or two. The so-called JUNE survey began on May 26th and . ....
Welcome to our first look at the MAY survey. It was quite the month. There was May Day, Cinco de Mayo, Mother’s Day, and Memorial Day. Plus a bunch of non-Hallmark kinds of “days.” Those were distractions for radio listeners and opportunities for radio promotions – or, at least, some clever imaging. How it all played out is where we step in. We’re The Ratings Experts from RESEARCH DIRECTOR, INC., and we comb through the data with a healthy assist from the number . ....