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The Ratings Experts from RESEARCH DIRECTOR, INC. – walking cheek by jowl with the numbers crunchers from XTRENDS – have completed our journey over the river and through the woods. Our reward? Another freakin’ survey. Rust never sleeps. The DECEMBER survey was fully infused with the stench of BURL IVES and featured the long THANKSGIVING break. It ran from NOVEMBER 11th through DECEMBER 8th. As you might expect, it also had a dramatic effect on the ratings fortunes of many . ....
Before we plow into the numbers, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our fellow travelers from XTRENDS – have this existential question: is it “dressing” or “stuffing”? Since most of us eat this food product only once a year, we think it’s time we clear up this controversial topic. We’ll hang up and listen for your response …. Usually the NOVEMBER survey is not tainted by the stench of the freaking CHIPMUNKS but . ....
Dedicated followers of this here missive are well aware that The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the number crunchers from XTRENDS – live for the data. After exhaustive research on the interwebs, we have come to the infallible conclusion that there is no such month as Rocktober. Though this radio construct has a rich and semi-lauded history, we are here to declare its existence fake news. We can say, however, that the just-released OCTOBER survey is real. . ....
What is it about SEPTEMBER? Is there some mystical force lurking beneath the surface that serves as a muse for so many songwriters? What does this month have that others – like AUGUST or OCTOBER – lack? As we ponder this deep thought, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our muses from XTRENDS – bring you the latest in NIELSEN fashion. This survey began on AUGUST 19th and ran full speed into SEPTEMBER 15th. It featured a long holiday weekend, . ....