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Monde Nissin appoints Initiative as new integrated media agency

Monde Nissin has appointed Initiative Philippines, the culturally-driven media agency within IPG Mediabrands as its integrated media agency of record, according to the agency in a statement. The news came after a competitive multi-agency pitch held in July.  ....

Paul Atienza , Initiative Philippines , Initiative Philippine , M Consumer Business Group , Monde Nissin , Team Crave , Consumer Business Group , Initiative Philippines , Media Agency , Dipg Mediabrands , Gency Pitch ,

Will vanity metrics ever die? | Advertising

Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately. ....

Richard Brosgill , Chitkala Nishandar , Marketing Centre , Raffles Hotels , Raffles Hotel , M Consumer Business Group , Consumer Business , Vanity Metrics ,