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MediaWorks 2024: Chair and mentors revealed | News

If you're an up-and-comer in the industry who will benefit from mentorship from the likes of Amrita Randhawa (Publicis), Cynthia Zhang (PHD China), James Smyllie (Initative), Julien Courant (Omnicom), Saurabh Chandrashekhar (EssenceMediacom), we encourage you to register.
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Ogilvy and Mindshare split top APAC network awards at AOY 2023 | Analysis

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore. ....

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Initiative expands APAC footprint with affiliate agreement, launching Pakistan office

Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan (Private) Limited, for the launch of their Initiative Pakistan office. ....

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Finnair picks new media agency for APAC region

Finnair has named IPG's Initiative as its new media agency for the APAC region. The remit will cover Japan, South Korea, Singapore, and Hong Kong. ....

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3M hands APAC media and buying duties to Initiative

Global technology and manufacturing powerhouse, 3M has appointed IPG Mediabrands' Initiative as its APAC media agency of record. ....

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