Monde Nissin has appointed Initiative Philippines, the culturally-driven media agency within IPG Mediabrands as its integrated media agency of record, according to the agency in a statement. The news came after a competitive multi-agency pitch held in July.Â
Initiative, the culturally-driven media agency within IPG Mediabrands, announced their appointment as media agency of record for the Philippines’ first-ever all-in-one banking app, Maya. The news comes following a multi-agency pitch in October.