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Content-Based Data Analysis and Streaming Ad Optimization

How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere s Pete Scott, Qonset s Jesse Redniss, and MagellanTV s James Lauzun discuss in this clip from Streaming Media East 2023. ....

Pete Scott , M Jeff Annison , Revry Damian Pelliccione , James Lauzun , Quickplay Naveen Narayan , Jesse Redniss , Byron Saltysiak , Hub Entertainment Research Jon Giegengack , Reality Software Nadine Krefetz , Content Based Data Analysis , Turner Broadcasting , Chief Strategy Advisor , Play Anywhere , Streaming Media East , Tom Cruise Faced , Lucid Insights , Facebook Meta Pixel , Video Privacy Protection Act , Streaming Media Connect , Hub Entertainment Research , Jon Giegengack , Naveen Narayan , Reality Software , Nadine Krefetz , Streaming Media West , Damian Pelliccione ,