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ShopShops, a NYC-based interactive, global livestream shopping platform, raised $15M in Series B financing. The round was was co-led by LightShed Ventures and Acrew Capital with participation from existing investors Union Square Ventures, Forerunner Ventures and The Chernin Group (TCG), Dave Lu from Hyphen Capital and Gaingels. The company intends to use the funds to accelerate the expansion of ShopShops in the U.S. as well as to continue its growth among premium cross-border shoppers in China. Led by Liyia Wu, Founder and Global CEO, ShopShops is a global shopping app enabling dynamic host sellers to grow a following based on their ability to curate and sell products across fashion, beauty, food and home. ....
U.S. retailers scramble to crack the code on livestream shopping events CNBC 4 hrs ago Lauren Thomas Amid the Covid pandemic-fueled rise in online commerce, retailers from Bloomingdale s to Petco are giving livestream shopping a more serious look in the U.S., along with other innovative tools like shoppable features on social media apps. These technologies have become increasingly valuable, as retailers look to connect virtually with their customers who are stuck at home and glued to their phones and tablets. But livestream shopping remains a risky bet for retailers in the U.S., since the technology has yet to stick with American consumers. ....
Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end. Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....
China 23 mins ago Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end. Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....