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'Revenge spending' could be the catalyst to help livestreams go mainstream for U.S. retailers


U.S. retailers scramble to crack the code on livestream shopping events
CNBC
4 hrs ago
Lauren Thomas
Amid the Covid pandemic-fueled rise in online commerce, retailers from Bloomingdale s to Petco are giving livestream shopping a more serious look in the U.S., along with other innovative tools like shoppable features on social media apps.
These technologies have become increasingly valuable, as retailers look to connect virtually with their customers who are stuck at home and glued to their phones and tablets.
But livestream shopping remains a risky bet for retailers in the U.S., since the technology has yet to stick with American consumers. ....

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'Revenge Spending' Could Be the Catalyst to Help Livestreams Go Mainstream for U.S. Retailers – NBC 5 Dallas-Fort Worth


Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....

United States , Singapore General , Rebecca Minkoff , Deborah Weinswig , Coresight Weinswig , Frank Berman , Sandra Choi , Dua Lipa , Amitaabh Malhotra , Jimmy Choo , Liyia Wu , Coresight Research , Tommy Hilfiger , Creative Director Sandra Choi , Chief Marketing Officer Frank , Bobbi Brown , Style Code Live , Request Live , Amazon Live , Amazon Live Creator , Prime Day , Alphabet Owned Youtube , Ash Crawford , Mark Yuan , Popshop Live , Suntec City ,

U.S. Retailers Scramble to Crack the Code on Livestream Shopping Events


China
23 mins ago
Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....

United States , Singapore General , Rebecca Minkoff , Deborah Weinswig , Coresight Weinswig , Frank Berman , Sandra Choi , Dua Lipa , Amitaabh Malhotra , Jimmy Choo , Liyia Wu , Coresight Research , Tommy Hilfiger , Creative Director Sandra Choi , Chief Marketing Officer Frank , Bobbi Brown , Style Code Live , Request Live , Amazon Live , Amazon Live Creator , Prime Day , Alphabet Owned Youtube , Ash Crawford , Mark Yuan , Popshop Live , Suntec City ,