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Shopping Via Livestream May Just Be the Future of Retail msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
How China's ShopShops Livestream App Is Taking Over harpersbazaar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from harpersbazaar.com Daily Mail and Mail on Sunday newspapers.
Estée Lauder Sees Success in COVID Era with Livestreaming January 14, 2021 Interactivity, fun, engagement and education are all tied together in the phenomenon of livestreaming commerce, the digital equivalent of a direct selling television channel but with a hip extreme makeover, an Estée Lauder executive told attendees at NRF 2021’s Chapter 1 virtual event. Ophelia Ceradini, VP of the Digital Technology and Innovation Group for The Estée Lauder Companies, said with stores closed due to the pandemic, the company still wanted a way to give customers a personalized and interactive experience. The found livestreaming was the perfect venue to deliver this in both one-to-many and one-to-one sessions. ....