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Estée Lauder Sees Success in COVID Era with Livestreaming


Estée Lauder Sees Success in COVID Era with Livestreaming
January 14, 2021
Interactivity, fun, engagement and education are all tied together in the phenomenon of livestreaming commerce, the digital equivalent of a direct selling television channel but with a hip extreme makeover, an Estée Lauder executive told attendees at NRF 2021’s Chapter 1 virtual event.
Ophelia Ceradini, VP of the Digital Technology and Innovation Group for The Estée Lauder Companies, said with stores closed due to the pandemic, the company still wanted a way to give customers a personalized and interactive experience. The found livestreaming was the perfect venue to deliver this in both one-to-many and one-to-one sessions. ....

Ophelia Ceradini , Rebecca Minkoff , Liyia Wu , Lauder Companies , Simon Property Group , Digital Technology , Innovation Group , Simon Property , ரிபேக்க மிங்கோப்ப் , லாடர் நிறுவனங்கள் , சிமோன் ப்ராபர்டீ குழு , டிஜிட்டல் தொழில்நுட்பம் , கண்டுபிடிப்பு குழு , சிமோன் ப்ராபர்டீ ,