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New Dealmakers Will Flood the Cannes Lions This Year

New Dealmakers Will Flood the Cannes Lions This Year
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Paris
France-general
France
Azur
Aquitaine
Spain
Chad
Jessica-sibley
Yara-shahidi
Flaujae-johnson
Sue-bird
Simon-cook

PayPal is planning an ad business using data on its millions of shoppers

PayPal is planning an ad business using data on its millions of shoppers
livemint.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from livemint.com Daily Mail and Mail on Sunday newspapers.

Diego-scotti
Andrew-lipsman
Mark-grether
John-anderson
Verizon
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Paypal-ads
Advanced-offers

Best Buy and CNET Debut New Retail-Publisher Partnership

Best Buy and CNET Debut New Retail-Publisher Partnership
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jennie-weber
Lauren-newman
Andrew-lipsman
Best-buy

In-store retail media: What is it, and where is it headed?

What is the potential for these new screens? And what does in-store mean for retail media strategies?

United-kingdom
Alex-crowe
Andrew-lipsman
Keith-bryan
Mark-leith
Criteo-alex-crowe
Iman-nahvi
Walgreens
Walmart
Twitter
Tesco
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Unveiling the Evolution of Retail Media: A Conversation with Andrew Lipsman

Lipsman emphasizes that central to retail media's expansion is the pivotal role of search-based advertising. While the initial focus centered on onsite search optimization, Lipsman contends that the sector harbors immense growth potential, with over 50% of forthcoming investments projected to flow into search-based advertising.

Andrew-lipsman
Walmart
Walmart-connect
Search-based-advertising
Offsite-media-channels