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Best Buy and CNET Debut New Retail-Publisher Partnership
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Jennie-weberLauren-newmanAndrew-lipsmanBest-buyLipsman emphasizes that central to retail media's expansion is the pivotal role of search-based advertising. While the initial focus centered on onsite search optimization, Lipsman contends that the sector harbors immense growth potential, with over 50% of forthcoming investments projected to flow into search-based advertising.
Andrew-lipsmanWalmartWalmart-connectSearch-based-advertisingOffsite-media-channels