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New Dealmakers Will Flood the Cannes Lions This Year

New Dealmakers Will Flood the Cannes Lions This Year
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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PayPal is planning an ad business using data on its millions of shoppers

PayPal is planning an ad business using data on its millions of shoppers
livemint.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from livemint.com Daily Mail and Mail on Sunday newspapers.

Diego Scotti , Andrew Lipsman , Mark Grether , John Anderson , Jp Morgan Chase , Paypal Ads , Advanced Offers ,

Best Buy and CNET Debut New Retail-Publisher Partnership

Best Buy and CNET Debut New Retail-Publisher Partnership
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Jennie Weber , Lauren Newman , Andrew Lipsman , Best Buy ,

In-store retail media: What is it, and where is it headed?

What is the potential for these new screens? And what does in-store mean for retail media strategies? ....

United Kingdom , Alex Crowe , Andrew Lipsman , Keith Bryan , Mark Leith , Criteo Alex Crowe , Iman Nahvi , Omnicom Media Group United Kingdom , Scan As You Shop , Jaclyn Nix , Epsilon Retail , Quantifying Retail Media In Store Success , Omnicom Media Group United , Retail Media Best Practice Guide , Amazon Fresh , Just Walk Out ,

Unveiling the Evolution of Retail Media: A Conversation with Andrew Lipsman

Lipsman emphasizes that central to retail media's expansion is the pivotal role of search-based advertising. While the initial focus centered on onsite search optimization, Lipsman contends that the sector harbors immense growth potential, with over 50% of forthcoming investments projected to flow into search-based advertising. ....

Andrew Lipsman , Walmart Connect , Search Based Advertising , Offsite Media Channels ,