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That appeals to children and things of that sort in accident responsible to show and ecigarette that looks almost exactly like a combustion cigarette in a Television Ad, is that responsible . I believe that it is. For most smokers if you ask them what an Electronic Cigarette is they think it is a complicated device with a lot of wires and it was important to communicate there could be as close as possible to the product they were currently using and that would make it easy as possible transit transmission transition to a new habit. For an adult who knew that. For a kid who is looking at that tv advertisement. Is in the to that kid that does not know the sophistication of what you just said that it is ok to have either one . Quick that is why we have our message, friends do not let friends smoke which is our ad campaign we did earlier this year. That is the kind of ad cam ....

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