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Apple is a market leader, but can it keep its hold on creative hearts and minds?

Creatives love it, consumers queue to buy its products. Apple has carefully parlayed advertising and marketing knowhow along its path to becoming one of the biggest companies in history. According to Interbrand, it grew 26% between 2020 and 2021. For The Drum’s latest Deep Dive, we look at how it can keep up its winning streak. ....

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Digitas UK Delivers Positive Energy for belVita in Campaign

Little Black Book, Campaign shows how the tasty wholegrains of belVita helps to spread positive energy to the world ....

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