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Top News In Fast Growth Brands Today - Breaking & Trending Today

The Drum | What Is Cross-generational Connection And What Does It Mean For Brands?

Grace Miller of insights agency Opinium reveals the brands with long-lasting connections with consumers across generations and looks into their longevity. ....

Connected Brands , Most Connected Brands , Fast Growth Brands , Hershey 039 S , Social Media ,

The Lessons To Be Learned From BrewDog's Latest PR Nightmare

It’s hard to think of a brand subject to as much controversy as BrewDog lately. A recent BBC documentary brought a fresh raft of accusations against the company – off the back of which, it has emerged, boss James Watt hired private investigators to scrutinize former employees. Here, AgencyUK’s Sammy Mansourpour digs into what brands can learn – good and bad – from BrewDog’s stratospheric rise and tumultuous second phase. ....

Millward Brown , James Watt , Harry Mccann , Martin Dickie , Planet Pale , Facebook Live , Rand Purpose , Rand Strategy , Fast Growth Brands ,

'There's no question it's right': Unilever marketing chief Conny Braams silences purpose critics

In January, Unilever found itself in the firing line of investor Terry Smith. He slammed the FMCG-giant for being “obsessed with publicly displaying sustainability credentials at the expense of focusing on the fundamentals of the business”. Now, for the first time, its chief marketing and digital officer has responded. ....

Conny Braams , Alan Jope , Terry Smith , World Federation , Advertiser Global Marketer , Fast Growth Brands , Rand Strategy ,

How Nintendo became 'the Disney of gaming' through ruthless consistency of brand

As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, we look at how Nintendo has been setting the bar for gaming marketing. ....

Ben Bilboul , Shinya Takahashi , Suzy Barnes , Jem Lloyd Williams , David Williams , Nintendo Switch , Animal Crossing , Accenture Interactive , New Horizons , Super Nintendo World , Universal Studios Japan , Mindshare United Kingdom , Mario Kart Tour , Super Mario Run , Nintendo Direct , Yrs Truly , Harris Island , Covid 19 , Fast Growth Brands , Rand Strategy ,

How do you solve a problem like... turning around a declining brand?

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. ....

United States , Noord Holland , Karen Piper , Ben Armistead , Chris Chalk , Matt Boffey , Britt Iversen , Caitlin Reynolds , Simon Bruyn , Rosie Krzyzanowska , Jude Whyte , Sid Mcgrath , Deep Dive , Hannah Bowler , Publicis Poke , Havas London , Wunderman Thompson United Kingdom , Missouri Creative , How Do You Solvea Problem Like , Fast Growth Brands , Rand Strategy , New Business ,