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From Musk's Mayhem To TikTok Testimony, Here's Our Top 20 Media Stories Of 2023

From Musk's Mayhem To TikTok Testimony, Here's Our Top 20 Media Stories Of 2023
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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New Netflix Ad Formats, Including Sponsorships & QR Codes, Create Both Opportunity & Risk

The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce. ....

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Infillion, Innovid Partner to Scale Reach and Streamline Workflow for Interactive CTV Ads

CTV publishers using Innovid's platform now have seamless access to Infillion's award-winning value exchange ads.NEW YORK, NY / ACCESSWIRE / June 7, 2023 / Infillion, an advanced media buying platform ....

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Infillion, Innovid Partner to Scale Reach and Streamline Workflow for ...

Infillion, Innovid Partner to Scale Reach and Streamline Workflow for . ....

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The Drum | New Merged HBO-Discovery App Max Will See Advertisers 'resoundingly Lean In,' Experts Say

The platform will house more content under one roof and bring a wider range of audiences to advertisers willing to pay for premium placements. Media experts believe the move could render Warner Bros. Discovery a more formidabble challenger to Netflix. ....

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