From Musk s Mayhem To TikTok Testimony, Here s Our Top 20 Media Stories Of 2023 thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.
CTV publishers using Innovid's platform now have seamless access to Infillion's award-winning value exchange ads.NEW YORK, NY / ACCESSWIRE / June 7, 2023 / Infillion, an advanced media buying platform
The platform will house more content under one roof and bring a wider range of audiences to advertisers willing to pay for premium placements. Media experts believe the move could render Warner Bros. Discovery a more formidabble challenger to Netflix.