Aircall co-founder and CEO shares why the phone and contact centre solutions provider has invested in a comprehensive audio branding strategy and the creative process
We explore why sonic branding is one of the hottest trends for brand strategy in 2022 and asks the experts: What does it really means to find and articulate your audio brand identity?
Done together with Sixième Son, the new sonic branding blends traditional instruments with both organic and electronic textures, mirroring the weaving method.