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GUEST COLUMN: What marketers will need to learn about voice and audio

Voice marketing tactics and audio-based mediums increase customer engagement.
12 Jul, 2021 - 08:35 AM IST | By Sowmya Iyer
New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”.
In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major evolution in the marketing landscape, especially in the audio space.
Audio messaging has been around for a long time but the approach and outlook towards it has changed over the years. Consumer’s interests keep changing and their form of convenience too. Earlier, people were dependent on the radio for entertainment and news, and then TV took over the role. And now audio is back as the preferred medium of content consumption. ....

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Songtradr announces acquisition of MassiveMusic

Songtradr announces acquisition of MassiveMusic
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

New York , United States , France General , New South Wales , City Of , United Kingdom , Noord Holland , Los Angeles , Ramesh Sathiah , Hans Brouwer , Big Sync Music , Big Sync , Executive Creative Director , Licensed Music , Artist Connections , Sonic Branding , Sound Design , Audio Post , Async Music , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , பிரான்ஸ் ஜநரல் , புதியது தெற்கு வேல்ஸ் , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , நூற்த் ஹாலண்ட் ,

MassiveMusic joins Songtradr group alongside Song Zu and Big Sync Music

MassiveMusic joins Songtradr group alongside Song Zu and Big Sync Music
campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.

New York , United States , France General , New South Wales , City Of , United Kingdom , Noord Holland , Los Angeles , Ramesh Sathiah , Hans Brouwer , Singapore Airlines , Big Sync Music , Big Sync , Executive Creative Director , Licensed Music , Artist Connections , Sonic Branding , Sound Design , Audio Post , Async Music , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , பிரான்ஸ் ஜநரல் , புதியது தெற்கு வேல்ஸ் , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் ,

MassiveMusic joins Songtradr alongside Song Zu and Big Sync Music

MassiveMusic joins Songtradr alongside Song Zu and Big Sync Music
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

New York , United States , France General , New South Wales , City Of , United Kingdom , Noord Holland , Los Angeles , Ramesh Sathiah , Hans Brouwer , Big Sync Music , Big Sync , Original Composition , Licensed Music , Artist Connections , Sonic Branding , Sound Design , Audio Post , Async Music , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , பிரான்ஸ் ஜநரல் , புதியது தெற்கு வேல்ஸ் , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , நூற்த் ஹாலண்ட் ,

Sonic identity: Are we ready? - The Hindu

Sound logos and branding are picking up in the country, as indie bands and brands work together ....

Himachal Pradesh , United States , West Bengal , Preetha Menon , Travis Scott , Bharti Airtel , Mike Shinoda , Anand Bhaskar , Lalitha Suhasini , Jishnu Dasgupta , Indian Ocean , Manoj Bajpai , Ajit Varma , Dhara Cooking Oil , Flame University , City University Research Journal , Amazon Echo , Google Home , Tinder India , Linkin Park , Anara Publishing , Family Man , Amazon Prime Video , Anand Bhaskar Collective , Sonic Branding , Mcdonald S ,