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5 Steps To Creating Your Own Sonic Brand

Audio has become big business for advertisers with the boom in podcasts, music streaming and the dramatic rise in smart speakers. All this means a brand’s audio identity is becoming just as important as its visual identity. ....

Roscoe Williamson , Media Agency Briefing , Builda Brand , Sonic Branding , Rand Strategy ,

TikTok sonic identity created by MassiveMusic outperforms industry benchmarks

TikTok sonic identity created by MassiveMusic outperforms industry benchmarks
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Everything marketers need to know about sonic branding in 2022

We explore why sonic branding is one of the hottest trends for brand strategy in 2022 and asks the experts: What does it really means to find and articulate your audio brand identity? ....

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How your brand can sound distinctive in a noisy world

Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson of MassiveMusic. ....

Roscoe Williamson , Les Binet , Jenni Romaniuk , Interbrand Brand Health , Contrarian Truth , Live Nation , Building Distinctive Brand Assets , Peter Field , Long And The Short Of It ,

Colgate's new hum: Brand unveils global sonic branding | Advertising

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this ....

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