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Leveraging Metadata and User Data for OTT and FAST Monetization

Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands. ....

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Metadata and the Battle for Streaming ROI

Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, Vevo s Bethany Atchison, Erickson Strategy s Paul Erickson, and Chris Pfaff Tech Media s Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023. ....

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Telcos and Streaming Service Super-Bundling

How significant will telco-centred superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bango s Anil Malhotra, Starz Rob Collins, Revry s LaShawn McGhee, and Reality Software s Nadine Krefetz discuss in this clip from Streaming Media Connect 2023. ....

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Telcos and Streaming Service Super-Bundling

How significant will telco-centered superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bango s Anil Malhotra, Starz Rob Collins, Revry s LaShawn McGhee, and Reality Software s Nadine Krefetz discuss in this clip from Streaming Media Connect 2023. ....

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Leading Independent Channels Join Forces to Form the Independent Streaming Alliance (ISA)

Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape. ....

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