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Shift 20 Initiative launches Australian-first braille Out-of-Home campaign for people with low vision or blindness via Special and JCDecaux

As part of the Shift 20 Initiative, Special, in partnership with JCDecaux, has unveiled an Australian-first Out-of-Home braille campaign for AAMI, designed to empower individuals with low vision or blindness who read braille. The Shift 20 Initiative, which launched recently, is a coalition of

Sydney
New-south-wales
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Melbourne
Victoria
Australians
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Nick-darrigan
Joey-graham
Kristian-muhllechner
Adam-ferrie
Alec-howat

Seen+Noted: A coalition of big Aussie brands work together to create the 'Unignorable Adbreak', launching the Shift 20 Initiative – Campaign Brief Asia

Last night, during the Sunday Project, in an iconic and unignorable moment for Australian advertising, 10 of Australia’s most well known brands came together in support of disability representation with the ‘Unignorable Adbreak’. Swapping out key scenes in their advertising to include a person with

Australia
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Aussie
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Emily-skerri-rickert
James-simmons
Sevda-cemo
Nick-darrigan
Nick-lilley
Alex-bryant

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