Following the launch of Virgin Australia’s Bring on Wonderful campaign in 2022, the airline has delivered the second installation of its uplifting brand platform via Special, reflecting a continued commitment to delivering wonderful experiences for all guests, from booking to landing.
The camp
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach.
Developed over three years
Volkswagen's 'RooBadge' tool enters next trial phase mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.