As part of the Shift 20 Initiative, Special, in partnership with JCDecaux, has unveiled an Australian-first Out-of-Home braille campaign for AAMI, designed to empower individuals with low vision or blindness who read braille.
The Shift 20 Initiative, which launched recently, is a coalition of
JC Decaux promotes Oliver Newton to chief sales officer
April 14, 2021 9:01
Oliver Newton has been appointed to the role of chief sales officer at out-of-home provider JC Decaux, moving from his current position as general manager of sales.
His promotion will see Newton lead the JC Decaux agency and direct sales teams across Sydney, Melbourne, Brisbane, Adelaide and Perth. He will also be responsible for driving engagement with media agencies and advertising partners.
Newton started his time with JC Decaux in the UK in 2006
In announcing his promotion, JC Decaux said Newton’s new role comes as recognition of the expanding breadth of the company’s partners, particularly with media agencies.
JC Decaux launches new proprietary creative effectiveness tool OPTIX
March 2, 2021 10:12
JC Decaux has launched JC Decaux OPTIX, a new proprietary creative effectiveness tool that uses machine learning to review the visual effectiveness of creative and predict performance.
OPTIX was created with the Out-Of-Home (OOH) provider’s data science team, and will assist advertisers understand what elements of their creative are driving the most audience engagement and viewer attention.
JC Decaux provides saliency heatmap reports to its advertisers pre-campaign, and with the use of OPTIX, will assist them to identify elements such as call to action and branding for improvement to effectiveness.