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Roku Announces Primetime Reach Guarantee Ahead of TV Upfronts

Advertisers can reach more TV households in primetime with Roku than the average program on a top-five cable network on traditional TV

. | April 19, 2023 ....

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2023-04-19 | NDAQ:ROKU | Press Release

(2023-04-19 | NDAQ:ROKU) Roku Announces Primetime Reach Guarantee Ahead of TV Upfronts ....

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Roku Vows To Reach Bigger Primetime Audiences Than Cable in Advertising Guarantee

In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertisers can reach bigger audiences in… ....

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Erie Insurance Co. vs Businesses: The Battle Over COVID-19 Coverage Takes a Break – USA Herald

Erie Insurance Co. vs Businesses: The Battle Over COVID-19 Coverage Takes a Break – USA Herald
usaherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from usaherald.com Daily Mail and Mail on Sunday newspapers.

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TV Talks Podcast: Advertisers Demand CTV Ups Its Measurement Game

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we probe our TV advisory council on what is the biggest issue facing the CTV industry - measuring success or in other words, proving it actually works as an advertising medium. ....

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