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"直播带货"技能比赛引来人才培养"冷"思考


“直播带货”技能比赛引来人才培养“冷”思考
中青报·中青网记者 王海涵 王磊 实习生 汪 涛
“太阳当空照,主播对你笑,零食节马上到,我们一起来选好物!”对着直播架和手机,00后陆漫玉平复了一下紧张的心情,唱了一首改编于《太阳当空照》的儿歌,有说有笑地对着镜头问好。
“蛋黄酥的形状很Q哦,上面撒了一层黑芝麻,闻起来很香,我先来尝一口,第一口酥酥脆脆,第二口Q弹软糯,第三口咸中带香!”接下来10分钟内,她熟练地介绍蛋黄酥、巧克力等零食的产地、口味、配料、促销价等信息,并将引导关注语和感谢语和盘托出,还与飘过的弹幕进行互动。
这一幕场景发生在2021年全国职业院校技能大赛(高职组)电子商务技能 直播营销模块比赛现场,参赛选手所面对的“观众”“商品”“弹幕”等要素,都是由系统� ....

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