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旅游消费新时代，看大学生如何玩转营销_中华网

旅游消费新时代，看大学生如何玩转营销_中华网
china.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from china.com Daily Mail and Mail on Sunday newspapers.

Yangtze River , China General , Yang Ying , Hill Sen , Laurel Zhejiang , Industry University Henan Sichuan , College Harbin , Collegea Yang Ying , Technology Limited , Changchun University , Wuhan Collegea Zhang Ying , Collegea Wu , Xinxiang College Of Engineering , University Zhejiang , Collegea Sun Changchun University , Union Yangtze River , College Zhejiang , College Anhui , Collegea Zheng , Century Tourism Group , College Zhejiang Commerce , Tour Hotel Paradise , Taizhou Collegea King , College Commerce , Industry School Of Management , Professional College ,

"直播带货"国赛引来人才培养新思考 _ 东方财富网

"直播带货"国赛引来人才培养新思考 _ 东方财富网
eastmoney.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eastmoney.com Daily Mail and Mail on Sunday newspapers.

King Shuqing , College Dean , Education Division , College On , Association School , College Anhui , College Xiangyang , Guangxi Professional , College Xiangyang Professional , First Gordon , King Shuqing Professor , Marketing King Shuqing , Planning Operations , Force School , New Progress King Shuqing , Professional Post , Marketing Management , Logistics Management Market Marketing , Professional Cross , Poly Force Square , Industrial Park Cross Territory , Cross Territory , கல்லூரி டீன் , கல்வி பிரிவு , கல்லூரி ஆன் , சங்கம் பள்ளி ,

"直播带货"国赛引来人才培养"冷"思考-中工教育-中工网

　　一场高水平大赛的台前幕后，不仅呈现学生的技能水准和学校人才培养成果，某种程度上，反映了社会对电商人才的紧迫需求和高要求。近年来，农村电商、直播电商等名词逐渐“火热”，作为人才培养的源头，职业院校应如何发力，人才培养还有哪些困境，该如何破题？中青报・中青网记者对此进行了采访。
　　“直播带货”初登考场引发人才培养新思考
　　大赛的“考题”是让选手在一个虚拟的系统内打造、装修、运营网店店铺，包括文案、海报、排版等美工设计工作。在网店直播营销模块，选手会拿到一份和产品相关的材料，选手要在两个小时内进行熟悉和准备，并利用其中的任意10分钟时间对着镜头进行直播。
　　而最后一天的网店运营模块是重头戏，也是一场“拉锯战”。
　　“我们团队的价格策略是前期中规中� ....

Wang Tao Sun , King Shuqing , College Dean , Education Division , College On , Association School , College Anhui , College Xiangyang , Youth Net , King Lei , Guangxi Professional , College Xiangyang Professional , First Gordon , King Shuqing Professor , Marketing King Shuqing , Planning Operations , Force School , New Progress King Shuqing , Professional Post , Marketing Management , Logistics Management Market Marketing , Professional Cross , Poly Force Square , Industrial Park Cross Territory , Cross Territory , கல்லூரி டீன் ,

"直播带货"国赛引来人才培养"冷"思考-千龙网·中国首都网

“蛋黄酥的形状很可爱哦，上面撒了一层黑芝麻，闻起来很香，我先来尝一口，第一口酥酥脆脆，第二口Q弹软糯，第三口咸中带香！”接下来10分钟内，她熟练地介绍蛋黄酥、巧克力等零食的产地、口味、配料、促销价等信息，并将引导关注语和感谢语和盘托出，还与屏幕上飘过的弹幕问题进行互动。
这一幕场景发生在2021年全国职业院校技能大赛（高职组）电子商务技能直播营销模块比赛（以下简称国赛）现场，参赛选手所面对的“观众”“商品”“弹幕”等要素，都是由系统虚拟设定。
近日，国赛在安徽商贸职业技术学院打响，32支参赛队伍128名选手围绕网店开设装修、网店运营推广、网店直播营销3个模块展开角逐，每支队伍由4位选手组成。最终，广西职业技术学院、襄阳职业技术学院、安徽商贸职业技术学院参赛队斩获一等奖。 ....

Wang Tao , King Shuqing , College Dean , Education Division , College On , Association School , College Anhui , College Xiangyang , Guangxi Professional , College Xiangyang Professional , Youth Net , First Gordon , King Shuqing Professor , Marketing King Shuqing , Planning Operations , Force School , New Progress King Shuqing , Professional Post , Marketing Management , Logistics Management Market Marketing , Professional Cross , Poly Force Square , Industrial Park Cross Territory , Cross Territory , King Lei , China Youth Daily ,

"直播带货"国赛引来人才培养"冷"思考

“直播带货”国赛引来人才培养“冷”思考
在2021年全国职业院校电商技能大赛现场，选手正在进行网店直播营销赛项比拼。杨兵/摄
    “蛋黄酥的形状很可爱哦，上面撒了一层黑芝麻，闻起来很香，我先来尝一口，第一口酥酥脆脆，第二口Q弹软糯，第三口咸中带香！”接下来10分钟内，她熟练地介绍蛋黄酥、巧克力等零食的产地、口味、配料、促销价等信息，并将引导关注语和感谢语和盘托出，还与屏幕上飘过的弹幕问题进行互动。
    这一幕场景发生在2021年全国职业院校技能大赛（高职组）电子商务技能直播营销模块比赛（以下简称国赛）现场，参赛选手所面对的“观众”“商品”“弹幕”等要素，都是由系统虚拟设定。
    近日，国赛在安徽商贸职业技术学院打响，32支参赛队伍128名选手围绕网店开设装修、网店运� ....

King Shuqing , College Dean , Education Division , College On , Association School , College Anhui , College Xiangyang , Guangxi Professional , College Xiangyang Professional , Youth Net , First Gordon , King Shuqing Professor , Marketing King Shuqing , Planning Operations , Force School , New Progress King Shuqing , Professional Post , Marketing Management , Logistics Management Market Marketing , Professional Cross , Poly Force Square , Industrial Park Cross Territory , Cross Territory , கல்லூரி டீன் , கல்வி பிரிவு , கல்லூரி ஆன் ,