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"直播带货"国赛引来人才培养"冷"思考-中工教育-中工网


  一场高水平大赛的台前幕后,不仅呈现学生的技能水准和学校人才培养成果,某种程度上,反映了社会对电商人才的紧迫需求和高要求。近年来,农村电商、直播电商等名词逐渐“火热”,作为人才培养的源头,职业院校应如何发力,人才培养还有哪些困境,该如何破题?中青报・中青网记者对此进行了采访。
  “直播带货”初登考场引发人才培养新思考
  大赛的“考题”是让选手在一个虚拟的系统内打造、装修、运营网店店铺,包括文案、海报、排版等美工设计工作。在网店直播营销模块,选手会拿到一份和产品相关的材料,选手要在两个小时内进行熟悉和准备,并利用其中的任意10分钟时间对着镜头进行直播。
  而最后一天的网店运营模块是重头戏,也是一场“拉锯战”。
  “我们团队的价格策略是前期中规中� ....

Wang Tao Sun , King Shuqing , College Dean , Education Division , College On , Association School , College Anhui , College Xiangyang , Youth Net , King Lei , Guangxi Professional , College Xiangyang Professional , First Gordon , King Shuqing Professor , Marketing King Shuqing , Planning Operations , Force School , New Progress King Shuqing , Professional Post , Marketing Management , Logistics Management Market Marketing , Professional Cross , Poly Force Square , Industrial Park Cross Territory , Cross Territory , கல்லூரி டீன் ,

"直播带货"国赛引来人才培养"冷"思考-千龙网·中国首都网


“蛋黄酥的形状很可爱哦,上面撒了一层黑芝麻,闻起来很香,我先来尝一口,第一口酥酥脆脆,第二口Q弹软糯,第三口咸中带香!”接下来10分钟内,她熟练地介绍蛋黄酥、巧克力等零食的产地、口味、配料、促销价等信息,并将引导关注语和感谢语和盘托出,还与屏幕上飘过的弹幕问题进行互动。
这一幕场景发生在2021年全国职业院校技能大赛(高职组)电子商务技能 直播营销模块比赛(以下简称国赛)现场,参赛选手所面对的“观众”“商品”“弹幕”等要素,都是由系统虚拟设定。
近日,国赛在安徽商贸职业技术学院打响,32支参赛队伍128名选手围绕网店开设装修、网店运营推广、网店直播营销3个模块展开角逐,每支队伍由4位选手组成。最终,广西职业技术学院、襄阳职业技术学院、安徽商贸职业技术学院参赛队斩获一等奖。 ....

Wang Tao , King Shuqing , College Dean , Education Division , College On , Association School , College Anhui , College Xiangyang , Guangxi Professional , College Xiangyang Professional , Youth Net , First Gordon , King Shuqing Professor , Marketing King Shuqing , Planning Operations , Force School , New Progress King Shuqing , Professional Post , Marketing Management , Logistics Management Market Marketing , Professional Cross , Poly Force Square , Industrial Park Cross Territory , Cross Territory , King Lei , China Youth Daily ,