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Commenting on creativity, Ensemble Worldwide & UM Studios executive creative director Didi Pirinyuang told StarBiz that it really depends on how creativity is defined. She said there are textbook intellectual and artistic definitions, but the industry’s landscape has evolved to a point where creativity is not just about the output, but also in the “how”. PETALING JAYA: Despite talent shortage in the local advertising industry, the high creativity level in the industry has not been compromised. Creativity, among others, involves solving a brand’s problem and how it can help drive business goals for clients rather than merely winning awards. ....
Lemonade’s Managing Director Ruhana DaSilva will lead the newly expanded Isobar team. Ruhana DaSilva, Managing Director, Lemonade Dentsu Malaysia has merged Lemonade into Isobar. Lemonade’s influencer marketing and social commerce offerings will now reside within Isobar, which will become the network’s go-to-market brand for experience-led transformation for brands. The aim, says CEO Kien Eng Tan, is for clients to have easier access to end-to-end creative solutions that are driven by everything from building meaningful brands, driving end-to-end platform experiences, innovating products and services, and transformation consulting in an age of inclusive intelligence. “Customer experiences have changed in 2020, and we can only expect to see more brands shifting their focus on creating and realizing hyper-transformational customer experiences,” said Tan. ....
Publicis Groupe names Malaysia MD to oversee media and digital Details 03 March 2021 Publicis Groupe Malaysia has appointed Sudarshan Saha as MD - media and digital. According to his LinkedIn, Saha (pictured) will be responsible for driving the business growth of Starcom, Zenith, Spark Foundry, Performics, Digitas and PMX. It is understood that he began his role on 1 March. He reports to Publicis Groupe CEO for Malaysia Neil Hudspeth, with regional reporting to Ian Loon who was appointed Publicis Groupe CEO for media and digital across Singapore, Malaysia and Indonesia in the fourth quarter of last year. Saha will lead a newly configurated team of senior leaders and digital experts, notably Piyee Wong, Randolph Tan, May Har Siew, Karan Tyagi, Vinod Kumar, Shelly Ng and Ugandhar Pilla. ....
Publicis Communications names new Malaysia MD Details 25 February 2021 Publicis Groupe has appointed Firzan Mulafer (pictured) as the managing director for Publicis Communications. In this role, Mulafer will be responsible for driving efficiency and effectiveness of the creative hubs under Publicis Communications, namely Leo Burnett, Publicis, Saatchi & Saatchi Arachnid and Publicis Emil. He will work alongside Publicis Groupe agencies’ senior leaders to integrate specialist capabilities within the client services practice and help clients thrive in the platform world. Mulafer is not new to the Groupe and began his journey with the Publicis Groupe in 2006 by joining Publicis Sri Lanka. In his latest stint, Mulafer was part of the core team that was instrumental in reinventing Publicis Vietnam for the connected age by offering seamless solutions across the Groupe. Before his Vietnam assignment, Mulafer was the region ....