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AIA Malaysia consolidates creative duties with dentsu Details 24 February 2021 AIA Malaysia has consolidated its creative duties with dentsu Malaysia, with immediate effect. Dentsu s Merdeka LHS is currently already managing AIA PUBLIC Takaful, the company s takaful arm, and the consolidation will see dentsu manage AIA s conventional life entity. The duties will be led by dentsu One. According to AIA s spokesperson, the pitch was held in the fourth quarter of last year and saw dentsu, Leo Burnett, and Reprise Digital vying for the account. The appointment seeks to maximise AIA s branding investments to drive sustainable business growth. Dentsu said it will run the account based on its philosophy of teaming without limits where it brings the best of dentsu to deliver maximum results, regardless of agency. According to dentsu, this will allow for an integrated model that will help evolve AIA s brands to be future-fit in ....
CEO Tony Savarimuthu is leaving. KUALA LUMPUR: Dentsu Malaysia (formerly Dentsu Aegis Network) is bidding an emotional farewell to three veteran partners of Merdeka LHS, the creative agency it acquired in 2016. They are its CEO Tony Savarimuthu, and chief creative officers Huang Ean Hwa and Szu H. Lee. Former CEO of dentsu Malaysia Nicky Lim and new CEO Tan Kien Eng are both grateful for everything these three have done in building, growing, and subsequently completing the earnout duration of Merdeka LHS and wish them the best of luck in their future endeavours. “As these three ride into the sunset, their everlasting legacy has been imprinted into dentsu’s DNA and it is my honour to have served with them, ” said Lim.(pic below) ....
Dentsu Malaysia Tan Kien Eng CEO PETALING JAYA: Dentsu Malaysia has appointed Tan Kien Eng (pic) as its new chief executive officer. He would report to Ashish Bhasin, CEO of dentsu Asia Pacific. Nicky Lim, Tan’s predecessor is moving on from his role to pursue other interests. Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon he has held senior leadership roles in the industry for 15 years and has a strong reputation for client-centricity and brand growth. Formerly CEO of Publicis Groupe Malaysia, his teams have won multiple awards for their clients under his stewardship. ....
Leadership change at dentsu Malaysia as Tan Kien Eng takes over Details 05 February 2021 Dentsu Malaysia has named Tan Kien Eng as CEO, effective 8 February, taking over from Nicky Lim who is moving on to pursue other interests close to six years after he first took over in 2015. Tan (pictured left) will report to Ashish Bhasin, CEO, dentsu Asia Pacific. Meanwhile, Lim (pictured right) will leave on 15 February to ensure a smooth transition of leadership in the market. Tan will be responsible for continuing the business’ transformation journey, driving integration across media, creative and CXM service lines. He is also tasked with building a strong culture with its employees and growth for its clients business. Tan was most recently with Publicis Groupe Malaysia as CEO, stepping down after more than four years. He was first named to the role in 2016 and was CEO of Leo Burnett Malaysia prior to that, a position he to ....
Publicis Groupe names new chief creative officer for APAC Details 28 January 2021 Publicis Groupe has appointed Natalie Lam as its chief creative officer for Asia Pacific, Middle East and Africa. In this newly-created role, Lam (pictured) will be leading Publicis Groupe s agenda across Asia Pacific, Middle East and Africa when it comes to creativity, with an oversight over the creative product. She will also be managing and activating the creative community across the region. Lam will focus on driving impact for clients through disruptive, dynamic creative offering , the agency said. She will be based across Singapore and Hong Kong, reporting to Loris Nold, CEO Asia Pacific, Middle East and Africa, Publicis Groupe. ....