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Top News In Kerv Interactive Today - Breaking & Trending Today

What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever. ....

Hunter Terry , Brian Thoman , Playbook Will Bring , Samsung Ads , Kerv Interactive , True Classic , Online Video Industry , Media Entertainment Video , Video Advertising , Ott Tv ,

What IAB Tech Lab's Katsur Predicts Next For Media

What IAB Tech Lab's Katsur Predicts Next For Media
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Anthony Katsur , Laurie Sullivan , Tech Lab , Privacy Sandbox Task , Staff Writer , Chrome Privacy , Kerv Interactive , Rubicon Project , Daily News , Will Google Sandbox , Privacy Sandbox Task Force , Google Privacy Sandbox , Privacy Sandbox Protected Audience , Privacy Sandbox ,

Active Attention Launches With Deterministic Measurement

Active Attention Launches With Deterministic Measurement
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Marika Roque , Fruit Snacks , Kerv Interactive , Active Attention Index ,

Shoppable Ads Are Paying Off for Smart TV Owners

Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered… ....

Samsung Ads , Kerv Interactive , Reaking News ,

The China Project's pivot to B2B and subscriptions

The China Project's pivot to B2B and subscriptions
biztoc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biztoc.com Daily Mail and Mail on Sunday newspapers.

Bob Guterma , Kerv Interactive , Rebooting Show , China Project ,