Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
The relationship between food and brain health is already being explored, and could soon help accelerate the development of new food products that promote mental wellbeing, according to Dr Kerensa Broersen, associate professor of applied stem cell technologies at the University of Twente and senior project manager at NIZO Food Research.
With ‘wellness’ meaning different things to different people, what exactly do consumers want from functional food and drink? Join us at FoodNavigator’s upcoming digital summit Positive Nutrition 2024 to find out.