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Bonds and Special Group Australia Launch 'Dusty 'n' Rusty' Content Series


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Mini series features AFL legend Dustin Martin and comedian Brett Blake
Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n Rusty’. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.
Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook. ....

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Bonds pays homage to Donna Summers' 'I Feel Love' in new Pride campaign via Special Group


February 23 2021, 9:43 am | BY Ricki Green | 17 Comments
Bonds has launched its latest Pride range with a 2021 homage to Donna Summers’ popular disco anthem ‘I Feel Love’ from ARIA award-nominated Australian musician and member of the LGBTQIA+ community, Mo’Ju in its latest campaign via Special Group.
 
The new rendition of the iconic track aims to celebrate the joy and spirit of Pride festivals and events all across the country, the first time many people in the LGBTQIA+ community feel safe and loved for being themselves.
Mo’Ju’s new rendition of ‘I Feel Love’ is accompanied by video content featuring influential faces from the Australian LGBTQIA+ community – including AFLW star Moana Hope, model A.J. Clementine, soccer player Andy Brennan, and Mo’Ju. ....

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Bonds and Special Group 'feel the love' for new Pride campaign


February 23, 2021 10:11
Bonds has launched its latest Pride range with a 2021 homage to Donna Summers’ popular disco anthem ‘I Feel Love’ from Australian musician and member of the LGBTQIA+ community, Mo’Ju.
The new rendition of the track aims to celebrate the “joy and spirit” of Pride festivals and events all across the country including the Sydney Mardi Gras, and has been undertaken with Special Group.
Mo’Ju’s new rendition of ‘I Feel Love’ is accompanied by video content featuring influential faces from the Australian LGBTQIA+ community – including AFLW star Moana Hope, model A.J. Clementine, soccer player Andy Brennan, and of course Mo’Ju. ....

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Bonds makes sustainability statement in 'The Future is in your Undies' via Special Group


February 1, 2021 10:41
Bonds is sending a message about sustainability and inclusivity with its new brand platform ‘For the Greater Comfy’.
Communicating its goal to make the world a comfier place for everyone, the campaign positions Bonds’ range as a symbol of change by putting its GOTS-certified organic cotton, recycled polyester and Australian-grown cotton in the spotlight.
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“At Bonds, we’re on a mission to make the world a more comfortable place for everyone. Feeling good begins with doing good and a more comfortable, liveable planet won’t make itself,” said head of marketing, Karen Dwyer.
“That’s why our range of undies, socks and apparel are not only comfy for your body, but help to make the planet comfier too.” ....

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