July 19, 2021 10:10
Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period.
The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation.
Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.”
Bonds Cheer Bleeders Showcase Period Spirit for Bloody Comfy Period Undies Launch
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Dustin Martin reunited with twin brother Rusty in content series for Bonds
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Mini series features AFL legend Dustin Martin and comedian Brett Blake
Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n Rusty’. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.
Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook.