February 1, 2021 10:41
Bonds is sending a message about sustainability and inclusivity with its new brand platform ‘For the Greater Comfy’.
Communicating its goal to make the world a comfier place for everyone, the campaign positions Bonds’ range as a symbol of change by putting its GOTS-certified organic cotton, recycled polyester and Australian-grown cotton in the spotlight.
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“At Bonds, we’re on a mission to make the world a more comfortable place for everyone. Feeling good begins with doing good and a more comfortable, liveable planet won’t make itself,” said head of marketing, Karen Dwyer.
“That’s why our range of undies, socks and apparel are not only comfy for your body, but help to make the planet comfier too.”