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Oracle Live brings the future of CRM to a head - can AI bridge the sales and marketing gap?

Oracle Live brings the future of CRM to a head - can AI bridge the sales and marketing gap?
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Oracle Boosts Subscription Management to Help Organizations Grow Recurring Revenues

Oracle Boosts Subscription Management to Help Organizations Grow Recurring Revenues
New account health and experience innovations enable organizations to retain and grow their customer base
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AUSTIN, Texas, May 12, 2021 /PRNewswire/ To help organizations create long-lasting customer relationships and grow recurring revenues, Oracle today announced subscription management updates to Oracle Advertising and Customer Experience (CX). The latest updates within Oracle Subscription Management help companies gain a clear picture of account health, with insights from finance, supply chain, and customer experience applications, to increase customer satisfaction and improve retention and renewals.
Over the last 12 months, many organizations have embraced subscription business models to grow recurring revenue streams while enhancing customer experience, said Katrina Gosek, vice president, Product Strategy, Or ....

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Oracle unveils ad measurement tech for 3D in-game environments

Oracle unveils ad measurement tech for 3D in-game environments
By
IANS
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Published on
Wed, May 12 2021 21:21 IST
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Keeping data within India a big leap for us: Oracle.. Image Source: IANS News
San Francisco, May 12 : Cloud major Oracle on Wednesday announced the worlds first ad measurement technology for 3D in-game environments, as it helps marketers better understand advertising performance in video games.
The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement .
In-game ad revenue is expected to hit $56 billion in 2024, according to recent data from market research firm Omdia. ....

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