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An idea can change your life, but what if the whole idea changes?

Many concepts and scripts change last minute right before going on the floor, but how much room for improvisations and major shifts does the world of advertising allow? BestMediaInfo.com tries to find out the truth, along with some of the stories ....

Ariel Sharetheload , Abhijit Avasthi , Amitabh Bachchan , Jagdish Acharya , Mullenlowe Lintas , Kash Sree , Hemant Shringy , Bestmediainfo Bureau , Shaikh Mumbai , Executive Creative Director , Advertising Emmy , Preproduction Meeting , Josy Paul , Creative Head , Cut The Crap , Malkist Biscuit , Sideways Consulting , An Idea Can Change Your Life , Hole Idea Changes ,

Rewinding Day 3 of Goafest 2022

Here's a look back at the events that transpired on the final day of The One Show Abby Awards at Goafest 2022. ....

Rathi Gangappa , Suhela Khan , Dheeraj Sinha , Sandeep Bhushan , Kash Sree , Leo Burnett , One Show , Show Award , Starcom India , South Asia , Rohit Ohri , Empower Asia , India Today , Goafest 2022 , The One Show , Abby Awards 2022 , One Show Abby Awards ,

Concept can be same but the storytelling/idea should be as per the format of the medium: Kash Sree

Sree shared some of his most interesting works and how he came up with the concept for them at a session held on day three of Goafest 2022 ....

Tamil Nadu , Kash Sree , Nfts Sree , Bestmediainfo Bureau , India Today Group , Shaikh Goa , Executive Creative Director , Cannes Lions , Korean Pizza , Goafest 2022 ,

Goafest 2022: Reinvigorating ad industry & bringing back the spirit of celebration

Goafest 2022: Reinvigorating ad industry & bringing back the spirit of celebration ....

South Africa , Mayank Shekhar , Rujuta Diwekar , Raj Shamani , Tisca Chopra , Sharlene Lobo , Keigan Pinto , Anupriya Acharya , Amaresh Godbole , Shabaash Mithu , Prakash Jha , Dheeraj Sinha , Rana Barua , Partha Sinha , Madan Gowri , Suhela Khan , Kash Sree , Jaideep Gandhi , Ram Cobain , Rathi Gangappa , Gowthaman Ragothaman , Mithali Raj , Viraj Sheth , Madhuri Dixit , Ranveer Allahbadia , Sandeep Bhushan ,

Goafest 2022 Day 3: Rujuta Diwekar, Madhuri Dixit, Influencer sessions lined up

Goafest 2022 Day 3: Rujuta Diwekar, Madhuri Dixit, Influencer sessions lined up ....

Rujuta Diwekar , Raj Shamani , Tisca Chopra , Sharlene Lobo , Dheeraj Sinha , Madan Gowri , Suhela Khan , Kash Sree , Rathi Gangappa , Gowthaman Ragothaman , Mithali Raj , Viraj Sheth , Madhuri Dixit , Ranveer Allahbadia , Sandeep Bhushan , Leo Burnett , Marketing Association , Aqilliz Co , Country Program , India Today Group , Indian Women , Cricket Captain Mithali Raj , Anchor Mirror , Digital Conclave , Country Program Manager , Empower Asia ,