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"Hook lines of ads stay with people, thereby giving brands a chance to be a part of people's memory": Keigan Pinto of FCB Ulka

On day three of Goafest 2022, Pinto conducted a workshop talking about the importance of music in advertising ....

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Goafest 2022: How to ensure equal participation of women in workforce

Facilitated by Rohit Ohri, Chairman & CEO of FCB India, the chat brought forth the take of industry leaders and experts on the question of providing equal and just opportunities for every gender ....

Anupriya Acharya , Rathi Gangappa , Suhela Khan , Dheeraj Sinha , Leo Burnett , Bestmediainfo Bureau , Country Program , Shaikh Goa , Country Program Manager , Empower Asia , Rohit Ohri , Starcom India , Chief Strategy Officer , Asia Pacific , Mad Men , Goafest 2022 , Rohit Ohri , Jcb India ,

Concept can be same but the storytelling/idea should be as per the format of the medium: Kash Sree

Sree shared some of his most interesting works and how he came up with the concept for them at a session held on day three of Goafest 2022 ....

Tamil Nadu , Kash Sree , Nfts Sree , Bestmediainfo Bureau , India Today Group , Shaikh Goa , Executive Creative Director , Cannes Lions , Korean Pizza , Goafest 2022 ,

Spending on performance marketing as a young brand is not a great step for brand building: Sugar's Vineeta Singh

On day one of Goafest 2022, Singh, Co-founder and CEO, Sugar Cosmetics spoke about the importance of brand building for young brands and more ....

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Short-form is now the main form for advertising: Simran Gaglani, National Lead, Brand Solutions

On day two of Goafest 2022, masterclasses by various social media platforms were held, a team from Moj & Sharechat shared how regional content creators are thriving and will become the future of content creation in the coming years ....

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