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Mars Wrigley expands portfolio with Orbit and Doublemint in Rupee 1 category

Mars Wrigley expands portfolio with Orbit and Doublemint in Rupee 1 category
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Mars Wrigley launches Doublemint and Orbit at Re 1 to expand the rural reach

Mars Wrigley launches Doublemint and Orbit at Re 1 to expand the rural reach
March 17, 2021
In a strategic move to expand its rural reach, Mars Wrigley India has decided to launch Re 1 price variants of its premium confectionery brands Doublemint and Orbit .
The company said this was a significant step to strengthening its India portfolio by increasing category penetration and widening its presence.
Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “As a part of our regionalisation strategy and our continued effort to expand our portfolio, our aim has been to make our products accessible to all. With the new Doublemint and Orbit variants at Re 1, we are not only strengthening our connect with our consumers by offering a variety of choices of their favourite products, but also expanding our reach to the rural audience.” ....

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