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Fears Google could penalise publishers who refuse to join Sandbox

So far Google has declined to offer assurance that it won't penalise publishers who refuse to use its Sandbox advertising technology. ....

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Publishers Caught in the Crosshairs of Vendor MFA Tools

Publishers Caught in the Crosshairs of Vendor MFA Tools
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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Some publishers are starting to see revenue lift from alternative IDs

If you asked publishers last summer which alternative identifiers presented the most promise for replacing third-party cookies, most would have responded with… ....

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Bid Duplication for Digital Ads Gets Fresh Attention

Bid Duplication for Digital Ads Gets Fresh Attention
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites

Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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