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FreeWheel introduces programmatic ad buying

FreeWheel introduces programmatic ad buying
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FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars.

With this launch, advertisers and publishers. ....

New York , United States , City Of , United Kingdom , France General , Jon Steinlauf , Evan Adlman , David Dworin , Warner Bros , Freewheel Council For Premium Video , A Comcast Company , Allocation Module , Chief Product Officer , Sales Officer , Comcast Company , Freewheel Council ,

Deadline

Deadline
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Streaming Advertising Rises As Netflix, Disney And Amazon Gear Up For 2024 – Deadline

With Netflix, Disney and soon Amazon joining the chase, advertising in streaming is in a boom phase. Will viewers stay tuned? ....

Brian Wieser , Van Engen , Las Vegas , Scott Devitt , David Dworin , Stefan Van Engen , Jill Steinhauser , Mike Fisher , Burger King , Paramount Global , Executive Director , Investment Innovation , Prime Video , Wall Street , Thursday Night Football , Thursday Night Football , Chief Product Officer , Sales Planning , Warner Bros Discovery , State Farm ,

FreeWheel Introduces New Solution to Enable Publishers to Unlock Faster Audience Activation Across Screens

FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that. ....

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