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Digital Shelf Leader Salsify Joins the MACH Alliance

Digital Shelf Leader Salsify Joins the MACH Alliance
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Salsify Announces a New Connector to NIQ Brandbank, Empowering Brands to Deliver Accurate, Complete, and Compliant Product Content to Leading Global Retailers

Salsify Announces a New Connector to NIQ Brandbank, Empowering Brands to Deliver Accurate, Complete, and Compliant Product Content to Leading Global Retailers
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Salsify Expands its Commerce Experience Management Platform with $32 million of R&D Investment in 2021

/PRNewswire/ Salsify today announced it invested more than $32 million in R&D in 2021, up over 40% from 2020. This investment resulted in 96 product. ....

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Salsify Launches Significant Enhancements to GDSN Data Pool to Unite Online and In-Store Commerce Experiences

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BOSTON, Feb. 11, 2021 /PRNewswire/ Salsify, the commerce experience platform that helps brands win on the digital shelf, today launched significant enhancements to its Global Data Synchronization Network (GDSN) data pool. The updates will help further ensure compelling and consistent commerce experiences across online and offline channels while also integrating GDSN into other key commerce and digital processes.
Legacy data pool vendors have created a system where GDSN is complicated, expensive, and ineffective, one that has failed to bridge the gap between GDSN s IT-exclusive legacy and its contemporary value as a fundamental tool leveraged by ecommerce, marketing, IT, and master data teams alike, said Julie Marobella, SVP of Product Management at Salsify. Today s enhancements are purpose built to ensure that GDSN becomes a weapon to win on the digital shelf by unifying in-store and online commerce experiences for brands. ....

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