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BOSTON, Feb. 11, 2021 /PRNewswire/ Salsify, the commerce experience platform that helps brands win on the digital shelf, today launched significant enhancements to its Global Data Synchronization Network (GDSN) data pool. The updates will help further ensure compelling and consistent commerce experiences across online and offline channels while also integrating GDSN into other key commerce and digital processes. Legacy data pool vendors have created a system where GDSN is complicated, expensive, and ineffective, one that has failed to bridge the gap between GDSN s IT-exclusive legacy and its contemporary value as a fundamental tool leveraged by ecommerce, marketing, IT, and master data teams alike, said Julie Marobella, SVP of Product Management at Salsify. Today s enhancements are purpose built to ensure that GDSN becomes a weapon to win on the digital shelf by unifying in-store and online commerce experiences for brands.