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BOSTON, Feb. 11, 2021 /PRNewswire/ Salsify, the commerce experience platform that helps brands win on the digital shelf, today launched significant enhancements to its Global Data Synchronization Network (GDSN) data pool. The updates will help further ensure compelling and consistent commerce experiences across online and offline channels while also integrating GDSN into other key commerce and digital processes. Legacy data pool vendors have created a system where GDSN is complicated, expensive, and ineffective, one that has failed to bridge the gap between GDSN s IT-exclusive legacy and its contemporary value as a fundamental tool leveraged by ecommerce, marketing, IT, and master data teams alike, said Julie Marobella, SVP of Product Management at Salsify. Today s enhancements are purpose built to ensure that GDSN becomes a weapon to win on the digital shelf by unifying in-store and online commerce experiences for brands.
New Digital Shelf Institute Study Reveals the Full Revenue Impact of Media Retail Investment for Brands The Full Revenue Impact of Retailer Ad Platforms provides brand manufacturers with new ways to more fully calculate return on retail advertising initiatives
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BOSTON, Dec. 17, 2020 /PRNewswire/
The Digital Shelf Institute, the commerce community for manufacturers, today announced the release of a new study, The Full Revenue Impact of Retailer Ad Platforms. Generated through insights and anonymized data from dozens of ecommerce and digital leaders at large brands, the research was built around a common question, What is the total value of my retail media spend? and offers a new framework for calculating how retail advertising investments positively impact sales, retention, partner activity, and other areas of the digital shelf.
Salsify Promotes Dan Herman to SVP, Partners & Alliances
Herman, who had led retail and partnership development, will now oversee all channel and business development activities for Salsify
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BOSTON, Dec. 16, 2020 /PRNewswire/
Salsify, the commerce experience platform that helps brands win on the digital shelf, today promoted Dan Herman to SVP of Partners & Alliances. In his new role, Herman will lead all channel partnership activity for the company, including strengthening existing relationships with retail, agency, and consultancy partners and securing new ones.
Herman joined Salsify in 2018 through the acquisition of Welcome Commerce, where he was President and Co-Founder. Since then, he has led retail partnership and development for Salsify. In his new role, Herman will expand his oversight to include agency, systems integrator and consultancy partnerships, working to deepen activities with partners such as Accenture, Wunderman Thompson
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